Published
April, 2025
Category
Photography / Web Design
client
Paul's Burger
website
Paul’s Burger
Project Overview:
Paul’s Burger is the exciting new dinner extension of the iconic Paul’s Omelettery in Vancouver. Known for its legendary breakfast, Paul’s now enters the dinner space with a premium burger menu featuring Australian Tajima Wagyu beef, gourmet sides, and an elevated dining experience.
🎯 My Role:
I led the full creative and technical execution of the brand’s digital presence, combining visual storytelling with powerful web strategy to launch paulsburger.com.
Key Contributions:
Website Development:
Registered and setup the domain and email, and designed and launched a modern, responsive website that reflects the brand’s quality and identity.Food Photography:
Captured high-end, mouth-watering visuals of signature burgers and sides, elevating the online and social presence.Video Content Creation:
Produced engaging Instagram Reels and Stories, including behind-the-scenes, food prep, and close-up burger shots.SEO Optimization:
Structured the website and content for local search visibility, helping Paul’s Burger get found by Vancouver burger lovers.
🚀 Tools & Tech:
WordPress · Elementor · Adobe Lightroom · Photoshop · Instagram Reels · SEO Tools
Camera: Nikon Z6III, Nikkor 105mm, Flash and soft box.