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    Paul’s Burger

    Published
    April, 2025
    Category
    Photography / Web Design
    client
    Paul's Burger
    website
    paulsburger.com

    Project Overview:

    Paul’s Burger is the exciting new dinner extension of the iconic Paul’s Omelettery in Vancouver. Known for its legendary breakfast, Paul’s now enters the dinner space with a premium burger menu featuring Australian Tajima Wagyu beef, gourmet sides, and an elevated dining experience.

    🎯 My Role:

    I led the full creative and technical execution of the brand’s digital presence, combining visual storytelling with powerful web strategy to launch paulsburger.com.

    Key Contributions:

    • Website Development:
      Registered and setup the domain and email, and designed and launched a modern, responsive website that reflects the brand’s quality and identity.

    • Food Photography:
      Captured high-end, mouth-watering visuals of signature burgers and sides, elevating the online and social presence.

    • Video Content Creation:
      Produced engaging Instagram Reels and Stories, including behind-the-scenes, food prep, and close-up burger shots.

    • SEO Optimization:
      Structured the website and content for local search visibility, helping Paul’s Burger get found by Vancouver burger lovers.

    🚀 Tools & Tech:

    WordPress · Elementor · Adobe Lightroom · Photoshop · Instagram Reels · SEO Tools

    Camera: Nikon Z6III, Nikkor 105mm, Flash and soft box.